Data Layer
Capture the signals
See how your company is represented, compared, and cited across every high-intent research environment.
AI assistants
Search
Publisher coverage
Comparison pages
Broader web
Your website
Market intelligence and attribution
Win consideration, trust, and revenue.
See how the market understands your company, catch hidden objections earlier, and improve buyer conversions.
A new discovery layer
AI is turning the open web into
answers and recommendations.
With AI, buyers can research hundreds of sources, compare competing claims, and arrive at a conclusion within minutes — often before they ever visit your site or talk to your team.
- 011B+
Weekly active users across major AI platforms
- 0281%
Of the buying journey is silent before sales can engage
- 0393%
AI sessions that produce zero clicks and break attribution
- 0495%
Of buyers purchase from their day-one shortlist
Why This Matters
Buying decisions are being shaped before the click.
Traditional attribution shows what happens after the click. It misses what buyers learned beforehand: how they discovered you, compared you, and formed objections.
Attune makes that invisible research visible, so you can sharpen positioning and improve conversion downstream.
The Product
See what’s shaping decisions before they happen.
Attune captures the signals shaping buying decisions — so your team can find the friction, understand what’s driving it, and act before it costs you.
Intelligence Layer
Drive action
An AI agent tuned to your business and signals. Ask it anything — then act on the highest-leverage moves.
- Market prompts
- Source pages
- Buyer objections
- Revenue actions
What's driving objections for Hims & Hers?
Attune · 14 sources
Buyers comparing Hims & Hers most often encounter safety questions around the FDA compounding ruling. Zepbound is framed as the clinical benchmark in 61% of comparison queries.
Zepbound framing dominates comparisons
FDA ruling appears in 34% of safety queries
Cost leadership cited positively
→Update safety comparison page
→Draft FAQ response on FDA ruling
→Flag for product positioning review
Who We Serve
Two sides of the market.
Same upstream blind spot.
Attune is how brands and publishers turn this new layer of influence into pipeline, attribution, and revenue.
Demand side
Brands
Understand what the buyer already believes.
See how your company, competitors, and category are being understood across AI answers, search, and the publishers buyers actually trust.
Find the friction.
Identify the gaps, objections, and missing proof points that are quietly hurting your conversion the most.
Win more, faster.
Equip your team with the proof, talk tracks, and content buyers need to move forward — before the deal stalls.
Supply side
Publishers
Quantify your influence.
Measure your share of influence on the brands and categories that move through high-intent, AI-mediated buying journeys.
Turn proof into commerce.
Use that evidence to negotiate commerce terms with advertisers and open new monetization paths beyond the click.
Recover and grow revenue.
Correctly price the influence you've been giving away — and recover the margin lost when models answer for you.
Proof
Attune uncovers something new for every company.
The data doesn't just confirm what you suspected. It reveals what you couldn't see.
Attune gives us a clearer view of how a company positioned and understood in the market and adds a meaningful layer to our diligence process.
Attune helped us unlock the story the market actually needed to hear and made the business much easier to understand.
Attune gives us data we haven’t been able to get anywhere else on where our authority is strongest in high-intent search and where that authority matters most for our business and partners.
Why does this matter for my company?
Buyers are increasingly forming opinions before they ever visit your site or talk to your team. AI assistants, search platforms, and the sources they reference are shaping who gets considered, how companies are compared, and what objections show up later. Most companies can measure what happens after demand arrives. Very few can see what shaped it. If you're not understanding and influencing that upstream layer, you're losing deals you never knew existed.
What is the "invisible funnel"?
The invisible funnel is the buying journey that happens before traditional analytics can see it. A buyer asks an AI assistant to compare solutions, gets a recommendation, forms a shortlist, and arrives at your site - or doesn't. 93% of AI sessions produce zero clicks. The resulting purchase often looks "organic" or "direct" in your analytics, but the decision was shaped upstream. Attune gives you visibility into that process.
What does Attune do?
Attune is a market intelligence and attribution platform for the zero-click internet. We show how AI assistants, search, publisher coverage, comparison pages, reviews, and the broader web shape consideration, trust, and revenue before buyers enter your funnel. The output is not just a visibility report; it is a map of what buyers are learning, which sources are teaching it, what revenue leaks exist, and what your team should fix, sharpen, build, or monitor next.
Is Attune an AI SEO or AI visibility platform?
No. AI SEO and visibility tools usually focus on whether you appear in an answer, citation, or ranking. Attune is built around the business outcome: whether that answer helps or hurts consideration, trust, and revenue. We trace the full chain from buyer prompt to AI answer, citation, source page, and synthesized conclusion so teams can see the leak, understand the source, and take action.
How is Attune different from competitors?
Most tools in this space stop at presence: visibility, rankings, mentions, or content workflows. Attune is built for market intelligence and attribution. We show how AI answers shape buyer consideration, trust, and revenue, then trace the issue back to the prompts, citations, pages, publishers, and claims causing it. That means your team leaves with actions, not just another chart.
How much does Attune cost?
Attune starts at $3,000 a month and scales based on the number of brands, properties, competitors, and categories tracked, as well as the depth of analysis and service support needed. We're happy to walk through pricing based on your specific use case.
How do we measure ROI?
We start with actions and revenue signals, not vanity metrics. Did we find weak answers, missing proof, damaging comparisons, or high-value recommendation moments? Did your team fix cited pages, add proof, improve comparison content, contact publishers, or arm sales with better talk tracks? From there, we look for movement where money shows up: cleaner competitor framing, fewer repeated objections, better win rates, shorter sales cycles, stronger consideration, improved monetization, and new prompt sets where you start earning demand.
What results can I expect?
Attune gives you a clear outside-in view of how the market understands you - what's working, what's breaking, and where the leverage lives. Customers typically discover insights they couldn't access before: which sources are shaping their narrative, where competitors are winning the comparison frame, what proof is missing, and which specific changes can improve consideration, trust, conversion, or monetization. The goal is not passive monitoring. It is giving your team the intelligence to defend revenue and expand where there is upside.
Get in touch
See the full picture.
Understand how demand is shaped upstream to improve conversion downstream.