Frequently Asked Questions
Learn about Attune's product and service offering, pricing, and general information on AI discovery, AEO, GEO, and more.
Understanding the Space
What is Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO)?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are interchangeable terms that refer to the practice of ensuring your brand appears in responses from AI assistants like ChatGPT, Gemini, Google AI Overviews, Perplexity, and Grok. Different people in the industry use different terms, but they describe the same concept. From a marketing perspective, it's being branded as an emerging analog to search engine optimization (SEO), but instead of optimizing for search rankings, you're optimizing for how AI systems recall and recommend your brand in conversations.
Why is this important for my company?
AI assistants are quickly becoming the primary way we discover and evaluate products and services. Traditional search relied on clicks and long user journeys; AI compresses this into a few conversations. If your brand isn't remembered or surfaced by AI assistants, you effectively disappear from the new point of discovery and purchase. We help companies future proof their brand and content marketing strategies around this new paradigm.
What makes different AI assistants unique?
ChatGPT, Gemini, Perplexity, Grok, and Google AI Overviews each use fundamentally different architectures. They vary in training data sources, real-time web access mechanisms, response consistency, and post-training/alignment work—all of which have different ways of affecting how durably they recall your brand over time. These differences mean strategies effective for one platform may not work for another. Our proprietary methodology accounts for these platform-specific mechanics—insights we develop through continuous research and share exclusively with clients.
Does content generation improve AI brand recall?
Content generation can help fill informational gaps, and content farming has historically worked for traditional SEO. However, we're seeing a major shift: Google and AI assistants are actively identifying and devaluing AI-generated content. Companies that relied on scaled content production are seeing backlinks removed and search rankings drop, which hurts both SEO and AEO efforts. The platforms are adapting to prevent gaming—what worked six months ago may hurt you today. Our approach focuses on strategic, high-quality signals and measurement rather than volume-based content tactics that platforms are increasingly penalizing.
About Attune
What does Attune do?
Attune at its core is a data company. We believe there is tremendous value in the information you can capture from LLMs, especially as it pertains to discovery and customer acquisition. We help brands collect this information through simulated prompt conversations with popular AI chat platforms. This data is then aggregated and transformed to create valuable insights.
How is Attune different from competitors?
At our core, we focus on data collection. This means that our product is built with flexibility in mind for the type of data you may be collecting. We don't have the viewpoint that AI visibility is the only major use case or even the best metric to measure. We're built more around the ability for you to explore all the data you collect and slice it in various different ways. Because this field is still developing, our service also includes direct hours with our team to help bridge the gap in a fast-moving industry. Most competitors are software-only solutions focused on visibility snapshots in AI search and using AI to generate content to fill visibility gaps. This approach has two critical flaws: first, because AI assistants are non-deterministic, single snapshots can be highly inaccurate. Second, platforms are increasingly detecting and penalizing AI-generated content, hurting both SEO and AEO efforts.
Are you a service or software?
We are both. Attune develops software that powers our data analytics platform. Paying for a subscription means you get software access and on-demand service hours. All new clients are onboarded by our team to ensure accurate measurement, analysis, and strategy alignment.
Do you use AI to generate content?
No. Attune does not create or publish content on your behalf as a product or service. Some customers use the AI assistant in our product to help generate content based on the data that has been captured. The decision to use that content is completely up to the customer and comes with its own risks around how AI platforms may view that content.
Services & Engagement
What does an engagement include?
Every engagement includes access to our analytics platform plus a monthly allocation of on-demand strategy hours.
How much does your service cost?
Engagements start at $3,000 per month with an annual contract. This includes 15,000 answers and 3 on-demand service hours. Every new customer will receive whiteglove onboarding from our team of specialists.
How long is the minimum engagement?
All customers are signed to annual agreements. We're committed to helping every customer to build a strong foundation to their brand and content strategy in this new AI-native world.
What types of companies do you work with?
We work across industries, including Enterprise SaaS, E-commerce and Retail, Healthcare and Life Sciences, Fintech & Crypto, Government Agencies, and Professional Services. We're best suited for teams building or redefining their brand and content foundations.
Results & Expectations
What results can I expect?
Our platform's core goal is to help you gain control over your brand and how it is represented in AI chat platforms. We help you understand how AI comes to an answer, allowing you to shape your strategies to maximize your chances of being recommended or represented accurately.
Contact Us
Have a question that isn't answered here? Reach out to us at [email protected].
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